FAQ

Autonomous execution,
straight answers.

Flat-rate, audit-logged, 30%-capped budget shifting — and what that actually means. Top visitor questions consolidated.

GROUP 1 — AUDIT LOG
QUESTION

What does the audit log actually contain?

Every optimizer decision is recorded with six fields: from_campaign, to_campaign, amount, reason, created_at, and ROAS before/after. Every row is a single reallocation — the cycle that produced it, not an aggregate.

QUESTION

Where do I view the audit log?

Right inside the product. The most recent ten shifts render on the /dashboard home view and again on the /report daily page, with full history queryable underneath. No external log shipper required.

GROUP 2 — 30% SHIFT CAP
QUESTION

How does the 30% shift cap work in practice?

It is a per-cycle cap on optimizer reallocations. In any single optimizer run no decision moves more than 30% of a campaign's current budget into or out of it. The cap applies to optimizer decisions only — campaign creation and budget edits you make in the dashboard are unaffected.

QUESTION

Can a single decision pour a whole budget into one campaign?

No. Even if every signal lined up for one campaign, the optimizer would still cap the move at 30% and seed the remainder across subsequent cycles. The proof-points strip on the /pricing page spells this out.

GROUP 3 — AUTONOMY
QUESTION

Do humans really not approve consequential actions?

No, and that is the point. There is no approval gate on optimizer moves. Every Budget Optimizer cycle reads performance, reallocates the budget, and ships creative variations without a human in the loop. The audit log is the transparency surface, not a workflow gate — you see what changed, not a queue you have to clear.

QUESTION

What's the difference between LaunchDeck and Sprites AI's Publish gate?

Sprites AI queues autopilot suggestions behind a Publish approval step — nothing ships until a human clicks through. LaunchDeck has no equivalent gate. The full side-by-side lives on the /vs-sprites-ai comparison page.

QUESTION

How is this different from Albert.ai's managed autonomy?

Albert.ai runs managed-service autonomy behind a $2M-ICP contract — every move routes through Albert's strategist team. LaunchDeck ships the autonomy direct on a flat rate, with the per-decision trail in the audit log. The matrix is on the /vs-albert page.

GROUP 4 — PRICING
QUESTION

How does flat-rate pricing compare to Sprites AI's credits?

Sprites AI sells credit tiers at $98, $335, $670, and Enterprise — monthly cost climbs with the channels you actually run and the volume you push through them. LaunchDeck is one flat rate regardless of spend, channel breadth, or usage. The comparison anchor lives on the /vs-sprites-ai page and on /pricing.

QUESTION

How does flat-rate pricing compare to Albert.ai's enterprise minimums?

Albert.ai lists 15–22% of ad spend with $10K+/mo floor — pricing scales with the budget you give it, and the floor alone routes out everyone below $2M-ICP. LaunchDeck is one flat rate with no minimum ad budget. The full matrix is on /vs-albert and on /pricing.

QUESTION

What's included per tier?

Three tiers, all with autonomous execution at flat rate. LaunchDeck Starter ($49/mo) covers one ad platform with monthly autonomous optimization; LaunchDeck Mid-Market ($199/mo) adds Meta + Google, weekly autonomous optimization, and a full per-decision audit log; LaunchDeck Hero is the flat-rate tier for every account size and all connected platforms. The full per-tier breakdown is on the /pricing page.

QUESTION

What's NOT included?

Not in scope: creative or design work, landing page build, copywriting beyond ad-copy generation, brand strategy, hands-on account management, sales / CRM integration, and white-glove handholding beyond documented support channels. Also explicitly NOT included: an Albert-style managed-service strategist team, or Sprites-style credit top-ups when usage spikes. LaunchDeck is the agent, not the agency.